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Shikha Mittal, Founder, Director Be.artsy, who made it to the Forbes India W-Power Trailblazers List 2019, explains the objective behind taking Be.artsy’s initiative to launch an exclusive Edtech to take awareness programmes online, “Ahead of the pandemic Be.artsy was actively involved in curating on-ground awareness programmes. With the outbreak, things came to a grinding halt and this made us sit back and think. I noticed that people started facing new challenges within the confines of their homes during the lockdown. A lot of news about job losses and furloughs started to surface along with increased violence against women. Both these aspects are an integral part of our awareness program. It was at this moment we realised that there was a need to improve the awareness and impart knowledge on money management, prevention of sexual harassment and domestic violence, and other such socioeconomic issues in a structured and formalised manner through a dedicated online platform for wider reach and ease of delivery. This motivated us to launch Be Your Own Shakti which will impart these skills virtually to a large section across the length and breadth of India in local language and context. The first and only one of its kind!”